CeraVe Soap Repackage

Analyzing the packaging

Original CeraVe Soap Package

Looking at the

First Round of sketches

Sketches 1

Sketches 2

Sketches 3

Sketches 4

Sketches 5

Second round of sketches

Refined Sketch 1

Refined Sketch 2

Refined Sketch 3

Refined Sketch 4

First Drafts

Bubble Draft

When you think of soap bars, you can generally think of the bubbles they create. The bubbles from soap bars was my inspiration for this draft.

Leaf Draft

Wanted to go for a more natural approach for this draft. The leaf being a part of nature

Butterfly Draft

I was going for a more elegant approach for this draft. The butterfly silhouette and cursive typeface, give off a feeling of elegance for the product.

Creating Variety

Hydrating Bar

Whe

Foaming Bar

Renewing Salicylic Acid Bar

When creating this variety

Finished Products (w/ Dielines)

Mockups